FASTSIGNS® Explains How Companies Balance Branding and Function

by User Not Found | Apr 27, 2015
(CARROLLTON, Texas) April 27, 2015—As businesses and organizations rebrand, relocate or simply update their look, it is important to incorporate signs and visual graphics that strike a balance between branding and function.

“Companies can take advantage of the opportunity to extend their brand look and feel to their physical building, visually connecting décor graphics and directional wayfinding signs,” said Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc. “Using signs and graphics in this way makes your building or workplace function better.”

Whether companies want to help people get to the right conference room on a corporate campus or the desired store in a shopping mall, or direct visitors to the closest parking lot at the hospital or the nearest exit in the auditorium, making your space branded and easy to navigate creates a good visitor and customer experience.

Wayfinding Signs from FASTSIGNS

According to a report by Workflow One, 52 percent of retail customers who have a positive experience are motivated to spend more. Brands and organizations in the business-to-business space also benefit from providing a cohesive branded look.

“The experience begins when a client, vendor, employee, prospect or other visitor first sees the building, steps into the lobby and then walks down the hall to an office, conference room or production area,” Townsend explained. “FASTSIGNS provides custom visual graphic solutions including wall and floor graphics, digital signage, dimensional letters, ADA signage and magnetic receptive graphics to reinforce a brand’s image, create or extend the décor and help get people where they are going.”


FASTSIGNS International, Inc. is the worldwide franchisor of more than 575 independently owned and operated FASTSIGNS® centers located in the U.S., Canada, the U.K., Brazil, Mexico, the Caribbean, Saudi Arabia, the UAE and Australia (where centers operate as SIGNWAVE®).

The largest sign franchise in North America, FASTSIGNS is a sign, graphics and visual communications company that provides comprehensive visual marketing solutions to customers of all sizes - across all industries - to help them meet their business objectives and increase their visibility. To learn more, visit the FASTSIGNS® website or call 800-FASTSIGNS for a location near you.