(CARROLLTON, Texas) February 15 2016 - Catherine Monson, CEO of FASTSIGNS International, Inc., will be a keynote speaker at the 2016 International Franchise Association’s (IFA) 56th Annual Convention on Monday, February 22. Monson is expected to share strategies and tactics for revitalizing a brand and improving franchisee profitability.
Monson will also discuss her passion for franchising while serving on two expert panels during the IFA Annual Convention. Panel topics include supporting franchisees from an operational perspective and leading with excellence. Thousands of franchise business leaders and suppliers are expected attend the IFA’s Annual Convention to hear the latest information about protecting and improving their brands.
“Franchising creates great opportunities for business owners and it creates positive economic growth for the local communities where they operate,” explained Monson. “FASTSIGNS continues to experience record-breaking growth and success.”
Convention attendees will hear about the IFA’s Franchise Action Network (FAN), a group of over 10,000 supporters working to preserve the franchise business model. The goal of FAN is to educate policymakers on the benefits of independent, locally-owned franchises that create jobs and provide value to their local communities. In 2015, Monson was the first-ever FAN of the Year award recipient for her advocacy and work in support of the franchising community at local, state and national level.
According to the Franchise Business Outlook: 2016, for the sixth consecutive year, the franchise industry is expected to outpace non-franchise business growth.
About Catherine Monson
Catherine Monson is the CEO and President of FASTSIGNS International, Inc. She joined FASTSIGNS® in 2008 and has more than 30 years of franchising and management experience in sales and marketing, operations, development, training and advocacy. Monson is a past recipient of the International Franchise Association’s prestigious Bonny LeVine Award. She has been recognized by the Dallas Business Journal as one of the top 25 Women Industry Leaders and an Innovator and an Influencer by Sign and Digital Graphics magazine. In 2012, Catherine appeared on the two-time Emmy Award-nominated reality series, Undercover Boss, to learn new ways to further advance the FASTSIGNS brand. She serves on the Board of Directors of the International Franchise Association (IFA), the Board of Directors of the Learning Experience® and the Board of Trustees of Pi Sigma Epsilon National Education Foundation.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 600 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Brazil, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions at fastsigns.com and visit our newsroom. Follow us on Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (firstname.lastname@example.org or call 214.346.5679).