Extending Branding Elements to Interior Décor Promotes Culture and Engagement

by Christina Krenec | Feb 13, 2017

CARROLLTON, Texas) February 13, 2017—Smart brands extend the power of their brand to their interior décor to communicate with their most important audiences – their employees, visitors, students, patients and customers. Using powerful visual graphics including the company logo, brand colors, key messages, and photos of products and services in action, companies can educate about and promote what they do, as well as create, communicate and reinforce a culture.

“As companies and organizations seek to create more collaborative work spaces and more memorable experiences in their locations, having a facility that reflects your brand personality throughout the working environment can make a big impact on  your employees, customers and visitors,” said Drue Townsend, Senior Vice President of Marketing of FASTSIGNS International, Inc. “From dimensional logos in the reception area to imaged walls in hallways, and wrapped tables in conference rooms to digital displays in high traffic areas, the possibilities are endless when it comes to using the power of visual graphics to extend branding to décor.”

For instance, Tulane University’s athletics department used branded signs and interior décor graphics to inspire team spirit, attract new recruits and create an interactive community for students, coaches and faculty. The team logo is displayed on floors, walls, counters and ceilings as well as incorporated on the directional and wayfinding signs. Floor-to-ceiling wall murals and canvas prints reflect the department’s mission and create an empowering environment.

Tulane University’s athletics department

In the case of a leading education finance company in the United Kingdom, HCSS Education reinforces their brand personality and core values throughout their office space using both visually appealing and functional décor graphics, such as dimensional letters, wall murals, privacy window graphics and wayfinding signs.

HCSS Logo

Another way to extend branding and enhance interior décor is through digital signs. Whether it’s video walls, single-wall displays, menu boards or kiosks, digital signage helps keep employees, visitors and customers engaged.

Companies and organizations can get more ideas for extending their branding to interior décor by watching this video.

About FASTSIGNS®

FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 650 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).

FASTSIGNS locations provide comprehensive sign and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions or find a location at fastsigns.com. Follow the brand on Twitter @FASTSIGNS, Facebook at facebook.com/FASTSIGNS or on LinkedIn. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (mark.jameson@fastsigns.com or call 214.346.5679).


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