Calibunga

Vivid Signs Revitalize Northern California’s Largest Waterpark

The Challenge: 

When Northern California’s largest waterpark was purchased by a new operator, they wanted a fresh new look and a complete rebranding of everything in the park, which included fully transforming the outdated signs and visual communications around the park with their new look. 

The Solution: 

With a massive number of signage pieces that comprised this project, detailed project management played a key role in taking this large-scale and high- visibility project from concept to completion. The FASTSIGNS® team refurbished the monument sign with new brand colors to welcome excited attendees. The team spread the branding throughout the exterior through dynamic parking lot signs, flags, A-frames and pop-up tents. Wayfinding signs helped direct people where to go, while safety signage highlighting rules and regulations helped create a safe and family fun environment. FASTSIGNS featured the newly refreshed logo throughout the park, and A-frame signs marked attractions that were open or closed. Colorful restaurant signage designated different dining options, and window decal menus informed guests of food offerings and pricing. In addition, FASTSIGNS created newly-branded brochures, parking passes, floor graphics, refrigerator magnets and an impactful flag. The variety of signage spanned an array of materials including acrylic letters, vinyl, aluminum, magnetic material, routed ACM, fabric and more. 

The Result: 

FASTSIGNS said “Yes we can” to every single request against tight deadlines. The community highly anticipated the park’s opening, and the grand opening event was widely covered in the media and considered a huge success.

*This project was completed by FASTSIGNS® of San Jose - Capitol Expressway, California.