Tektronix

Rebranding a World Headquarters Corporate Campus With Modern Signs and Visual Graphics

The Challenge:

Tektronix designs and manufactures test, measurement and monitoring technology and operates over 90 facilities worldwide. In 2016, the company rebranded to better reflect how their business had evolved over 50 years. The new branding would first be revealed at their headquarters in Beaverton, OR, and all of the signs and graphics throughout the 10-building office complex needed to be updated or replaced.

The Solution:

FASTSIGNS® worked closely with Tektronix to ensure their visual communications were appropriately rebranded and installed on time. The four entry points to Tektronix’s 300-acre campus each received a new monument sign. Seven smaller monument signs that identify separate buildings were also replaced, along with post and panel directional throughout the grounds. On the executive building, FASTSIGNS provided new illuminated channel letters. Tektronix wanted to use this prominent sign to unveil the rebranding during a press event a week after the installation, so FASTSIGNS provided a custom cover for the sign and created a pulley rope system used to reveal it.

Inside of Tektronix’s buildings, new dimensional logo signs were placed in office lobbies. Instead of completely replacing the existing wayfinding and ADA-compliant signs, FASTSIGNS refaced them to complement the new branding color scheme. FASTSIGNS also created stickers, posters and banners that were sent to Tektronix’s facilities around the world to further promote the rebranding campaign.

The Result:

FASTSIGNS helped Tektronix modernize their headquarters with strategically placed and updated identification and directional signs. As the company’s other locations began rebranding, they used the specifications that FASTSIGNS provided to mirror the signs and graphics at the Beaverton headquarters.

*FASTSIGNS of Beaverton, OR is owned by Andy Sisavic.