The Challenge: Increase Visibility of Bootlegger’s New Location
Bootleggers restaurant needed signs and graphics to increase their visibility, as the new restaurant is on a bluff, one level below the street, facing the James River. They also wanted their required regulatory 911 signage to be thematic.
The Solution: Custom Wayfinding Signs, Common Public Area Advertising, and a Thematic Mural
FASTSIGNS® created signs that identify the restaurant’s location and provide wayfinding utilizing a striking iconic image and the Bootleggers logo across all pieces, visibly extending the brand to common public areas and leading guests to the restaurant’s entryway.
A thematic mural was installed on a garage door and is visible from the main access street with a larger than life “bootlegger” holding a bourbon bottle and hinting that there is something special to discover 177’3” around the corner.
Branded window vinyl lettering and a dimensional exterior sign greet guests as they arrive, and the required sign telling people their exact location in case of a 911 emergency is dimensional and consistent with other branded signs.
The Result: Consistent, Clearly Communicated Branding & Findability
Bootleggers opened with a consistent, clearly communicated brand and great findability.
*FASTSIGNS of Forest – Lynchburg, VA is owned by Renae and Steve Adrian.