(CARROLLTON, Texas) September 15, 2015
— Longtime visual communications provider FASTSIGNS®
helped Georgetown College balance their existing style with new brand standards to refresh the campus signage and visual graphics.
The college in Georgetown, Kentucky updated their visual communications to align with a tint change in one of the school colors. Additionally, the college wanted to better communicate with students, enhance wayfinding for visitors and promote school spirit in a way that naturally complemented the look of the campus grounds.
“We strive for all of our signs and visual graphics to be as aesthetic as possible while honoring our history,” said H.K. Kingkade, Associate VP for Church Relations, Marketing and Communications of Georgetown College. “Our brand and look are important—our signs have to be functional without taking away from the beauty of the campus.”
FASTSIGNS recreated the style and type of building identification that existed on campus and provided historical markers at prominent locations. New campus signage included banners for the stadium bleachers and fences around the sports facility, vehicle graphics for the campus safety vehicle and student buses, glass wall and window graphics, commemorative plaques, fabric backdrops, wall coverings and exterior signs.
Georgetown College continues to enhance its campus with signs and visual graphics including a recently completed cafeteria wall mural in time for the start of the school
year. The campus branding for Georgetown College provides a visual experience that recognizes achievements, focuses on student accomplishments and makes their commitment to learning visible to the entire community.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 590 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Brazil, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).
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