Signs and Visual Graphics Transform Movie Theater into Meeting Space for Growing Church

by Jayme Nelson | Apr 13, 2016

(CARROLLTON, Texas) April 13, 2016— When Rivers Crossing Community Church decided to renovate a movie theater to serve as home for its growing congregation, FASTSIGNS® worked with the church from the beginning of construction through the complete build out to help transform the theater into a modern, welcoming environment.

“The right signs and visual graphics can transform a space by giving it not only a brand personality, but by also making it functional to fit the needs of the business or organization,” explained Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc. “By incorporating shapes, colors, photographs and other design elements through the signs and graphics that direct people throughout the building and inform them about events, FASTSIGNS helped Rivers Crossing Community Church to inform visitors about events and improve visual communication throughout the building.” 

The comprehensive visual solution provided by FASTSIGNS included a three-sided entrance sign that featuring changeable messages, exterior billboard graphics, dimensional letters for auditorium entrances, a stainless steel dimensional logo, custom wallpaper, regulatory and ADA signage and wayfinding signage. 

FASTSIGNS designed a dimensional timeline that tells the story of the church’s history. This distinctive wall graphic includes the words, ‘greater things are yet to come’ to intentionally allow room for many events to be displayed in the future. 

“Our church wants to expand over the next few years, and we needed solutions that will grow with us,” said James Bailey, Creative Director, Rivers Crossing Community Church. “With a large building, you can’t do small signage; it would just get lost. These signs and graphics have been a huge success.” Read the full case study on the movie theater to church makeover.   


FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 600 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®). 

FASTSIGNS consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions at Follow us on Twitter @FASTSIGNS or Facebook at For information about the FASTSIGNS franchise opportunity, contact Mark Jameson ( or call 214.346.5679).