FASTSIGNS International, Inc. to End Brand Imaging Test

by Vanessa-Davidson | Dec 29, 2017

(Carrollton, Texas) December 29, 2017

FASTSIGNS International, Inc. and FASTSIGNS Franchisee Scott Snoyer, have agreed to end the test of the brand extension named Brand Imaging Group – Powered by FASTSIGNS®, effective May 31, 2018.

This test began with Snoyer in Antioch, Tennessee in January, 2012 to see if a high volume, in-house production capability brand extension would increase sales by winning more complex projects and larger clients. Today, Snoyer has over 50 employees in his 40,000 square foot facility that houses approximately $5 million of high-tech in-house production equipment including an HP Indigo printer for small format printing.

About the same time the Brand Imaging Group – Powered by FASTSIGNS test launched, FASTSIGNS’ launched new “More Than” brand positioning that has resulted in franchisees selling higher margin and less commoditized products, expanding their products and services offered, attracting larger customers, purchasing a broader range of equipment to be able to produce more custom products in-house, and hiring more Outside Sales Professionals.

From a franchisee standpoint, the Brand Imaging Group model required a much greater footprint and capital investment, as well as a much larger staff. This, coupled with Snoyer’s decision not to renew his Franchise Agreement when it expires in May, 2018, led to a mutual agreement to end the Brand Imaging Group test.

January 1, 2018, Snoyer will begin using a new company name along with the “formerly Brand Imaging Group”. Effective May 31, 2018, he will only use his new name.

FASTSIGNS International, Inc. retains the rights to the name, Brand Imaging Group. We wish Scott great success in his new endeavor, and appreciate all of his many contributions to the FASTSIGNS system over the past twenty plus years.

FASTSIGNS continues to operate in the greater Nashville area with six other independently owned and operated FASTSIGNS centers. To find a location, click here: https://www.fastsigns.com/locations.

About FASTSIGNS®

FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 650 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).

FASTSIGNS locations provide comprehensive sign and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions or find a location at fastsigns.com. Follow the brand on Twitter @FASTSIGNS, Facebook at facebook.com/FASTSIGNS or on LinkedIn. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (mark.jameson@fastsigns.com or call 214.346.5679).

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