A logo is what many people identify as a “brand” because it is one recognizable symbol. A logo, however, is just one component of a visual brand experience, which also includes elements such as color scheme, photos and graphics that show products or services in action and a tag line to put into words what a company sells or provides. These visual cues often make the first impression and help determine whether or not a person is interested in taking an action with a brand.
1. Visual communication impacts the customer experience. A well-branded business understands who they are and who they are trying to reach, and they communicate that effectively through all visual messaging.
2. Branding should reflect a company’s personality, whether that is fun, sophisticated, nostalgic, modern or technical. Visual graphics including building signage, floor graphics, vehicle graphics and wearables help extend it to multiple places.
3. The look and feel of branding should be a visual representation of what a company offers and represents. Using unique applications can set one apart from competitors and get more attention.
4. Be consistent and use brand graphics in relevant, yet unexpected areas. They will be memorable and so will the brand.
What visual experience does your brand provide? Is it consistent with the statement you want your brand to make? If not, FASTSIGNS® is more than ready to help.