Pumped Up Branding and Visual Graphics to Launch Sports Supplements Product Line

by Jayme Nelson
Guerilla Labs Point of Purchase

The Opportunity

Ready to take their supplements to the fitness community, Guerilla Labs needed a brand identity and visual marketing campaign to launch their product line.

The Challenge

Similar to many startup companies, Guerilla Labs needed to make a big visual impact on a limited budget.

Guerilla Labs Point of Purchase

The Solution

FASTSIGNS® created a logo for Guerilla Labs that fit the performance athlete theme of the product line. To build product awareness and increase visibility, FASTSIGNS provided branded brochures, table displays, product packaging labels, posters, display cutouts, post cards and business cards with QR codes to drive traffic to their website.

The Results

“Not only did they help bring my ideas to life, they found ways to help me improve upon them,” said Christopher Felice, CEO of Guerilla Labs. “That attention to detail is what has helped set my company’s branding and materials apart from others. The packaging, fliers and business cards scream ‘top shelf product’ and helps us stand out at industry shows and meetings.”

Guerilla Labs Point of Purchase
Guerilla Labs Point of Purchase Signage

With the help of FASTSIGNS, Guerilla Labs got off to a running start. The performance and sport supplement brand has a marketing presence that is flexible and easy to transport from place to place, whether to a gym or a tradeshow event.

Guerilla Labs Point of Purchase

* FASTSIGNS® of Cherry Hill, New Jersey is owned by Ed Devaney.