Interior Signs

How to Promote Products and Services Inside Your Location With Impactful Signs and Graphics

Author: Jayme Nelson

Signs and visual graphics play an important role in the day-to-day success of a business, as they communicate important messages, extend your brand culture and help improve the customer experience.

Promote your products and services inside your location with signs and graphics that attract attention, inform customers and, ideally, motivate action to increase sales. When implementing your visual communications strategy, consider these types of executions:

Magnetic Receptive Graphics

Magnetic receptive graphics are magnetic graphics that can be attached to a specially treated magnetic wall.  Once the system is installed, the printed graphics are easily changeable. Use magnetic receptive graphics when you need flexibility in communicating and promoting messages - from menu items to seasonal displays to promotions. Guckenheimer uses magnetic graphics in corporate cafeterias across the country to keep menu boards up to date.

A restaurant uses magnetic menu boards to keep it up to date

Wall Graphics and Displays

Use wall murals and displays to transform an existing space into a selling area.  Use large photographs, brand messages and show people engaging with your product. Club Townhomes used wall graphics and displays to extend their decor, while also promoting their amenities to potential residents.

Walls are decorated with graphics and plaques

Digital Signs and Banner Stands

Use digital signs and banner stands to introduce products and services, educate and promote specials. When Ritzman Pharmacy updated their signs and graphics across all of their locations to better reflect their image and service offering, they used banner stands and digital screens to communicate inside their locations.

A pharmacy uses a digital sign and a banner to highlight products

These are just a few types of custom signs and visual graphics that can help you promote your business’s products and services inside your location. When determining the best visual marketing strategies for your organization, remember to utilize signs that will attract attention, inform and prompt action.