Over the last two decades, Journey Christian Church has experienced immense growth, even being named one of the fastest growing churches in the U.S. by Outreach Magazine. As a result of their rapid growth, church leaders began exploring options for a new location to accommodate their expanding congregation. Construction began to renovate an empty building and turn it into their new home.
“This was going to be their new building that they had waited a long time for, so they really wanted to make a statement with it,” said FASTSIGNS of Richmond, VA, franchisee, Rob White, who worked with the church on the project.
The church décor and branding was designed with a modern look and feel. With direction from designer Scott Herbert, FASTSIGNS created signs and visual graphics to match.
The wayfinding signage was created from cedar and birch. Some of the custom signs were hand-distressed by FASTSIGNS team members to achieve the desired reclaimed look before stain was applied.
Magnetic receptive graphics were installed for “UpStreet,” the a children’s area. The magnetic signs are removable, creating both visitor engagement and an easy way for the church to change graphics. In “Waumba Land,” designated for infants and toddlers, several dimensional signs were created with the purpose of serving as fun, youthful décor.
“The ‘Mason’s Playhouse’ sign was created in memory of a child who attended Journey Christian Church regularly with his family,” explained White. “We felt blessed to be a part of it and to create that custom sign for them.”
Dimensional signage throughout the church adds visual interest. Colorful murals and wall graphics infuse an upbeat atmosphere while still adhering to the clean, modern aesthetics of the building. Wooden dimensional letters tie into the natural look and help direct visitors and congregants to the building’s many spaces. Room identification signs are easy to read, clean and change in order to accommodate differing service and gathering sizes.
“Every sign and graphic on the campus is unique; purposely and thoughtfully created. A lot of careful contemplation and planning went into their branding and how they wanted to visually communicate as a church,” said White. “They had a vision and we helped carry it through. It came together beautifully and the custom signs and graphics blend with their flooring, walls and décor. One of the most important outcomes of this project is that the staff and members feel at home now.”
Looking for more church transformations? Check out how this church transformed a large movie theatre into their new home.