Reviving a Retreat Center’s Brand Image

by Christina Krenek

The Opportunity

Located on 320 acres on a mountain ridge in northern San Diego County, the Palomar Christian Conference Center hosts various retreats, outdoor programs, camps and meetings throughout the year.

main sign sandblast

 

The Challenge

With the expansion of new facilities and programs, the Palomar Christian Conference Center needed to create a consistent brand image throughout the campus and across all marketing efforts. The center’s Executive Director Micah Beard asked FASTSIGNS® to help design a new logo and provide comprehensive signs and visual graphics.

floor mat

The Solution

FASTSIGNS designed a new logo for Palomar Christian Conference Center that represented its scenic location on Palomar Mountain. FASTSIGNS also created a branding style guide that identified the standard colors, typography and rules to use the logo. “We took the essence of the center’s initial concept and created a new logo and brand look that would work across a variety of mediums,” said Jonathan Schwartz, owner of FASTSIGNS of Escondido, CA.

heat transfer bags

 

At the entrance of the camp, FASTSIGNS provided a 48 square-foot sandblasted monument sign to welcome guests. FASTSIGNS also provided 10 smaller building identification signs that incorporated the new branding. To direct visitors around the grounds, FASTSIGNS produced various wayfinding signs and a map directory.

directory map

 

wayfinding

 

FASTSIGNS created over 100 custom name badges, which were die cut to complement the logo’s unique shape, and printed materials such as business cards, letterhead and branded envelopes.

corporate identity

 

To communicate with customers and prospects, FASTSIGNS produced a variety of marketing materials including direct mail pieces, holiday cards, fliers, brochures and more.

FASTSIGNS provided multiple trade show displays with vibrant images to promote Palomar Christian Conference Center’s range of programs and to recruit new staff members at events.

gift shop counter vinyl



FASTSIGNS provided counter graphics for the center’s remodeled gift shop. The Palomar Christian Conference Center’s new logo was placed on the merchandise throughout the shop including t-shirts and wearables, water bottles, backpacks, mugs and more. Other graphics included branded floor mats, interior décor prints and promotional items.

The Result

FASTSIGNS designed brand identity for the Palomar Christian Conference Center that was easily integrated in to the camp’s visual communications.

building sandblasts


“FASTSIGNS created our logo, print media, signs and many other marketing tools that look amazing and have contributed to our increased business,” said Micah Beard, Executive Director of Palomar Christian Conference Center.

canvas wall decor_fixed

 

The conference center has experienced such growth and success that they are expected to open two additional centers. They will use the same logo FASTSIGNS created, but will change the name of each location and continue to work with FASTSIGNS for signs and visual graphics.

*FASTSIGNS®of Escondido, CA is owned by Jonathan Schwartz.


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  1. Bill Baccus | Aug 03, 2016

    Dropped my grand-daughter off Sunday for her first Camp experience at the Palomar Christian Conference Center.  I noticed the signage was bright, neat and colorful.  It was also very easy to read the large letters. Your work and product really helped the Conference Center to have their brand "hit home,' so to speak.  A job well done by both your graphic designers and your craftsmen.

    Bill Baccus,

    Temecula, CA