How to Blend Wayfinding Signs and Graphics with Your Building Decor

by Jayme Nelson

When visitors, patients or customers arrive at your location, signs and graphics help them identify where they are and how to get where they want to go. Integrating wayfinding with decor elements ensures that people are not only guided around your facility or campus, but are also receiving a consistent brand experience. Who said wayfinding and directional signs need to be bland? These four organizations found ways to combine wayfinding and branding into signs and graphics that make a visual statement, all while getting the job done. 

Park West Student Housing Project

A collection of branded wayfinding signs and wall graphics

This 3400-bed student housing project in College Station, Texas features a distinct look and feel throughout the property. Wayfinding signs and graphics were incorporated into the development’s modern decor. Unique, bright-colored wall graphics were used to distinguish floor levels, designate emergency exits and stairwells, and point the way to the property’s fitness center. 

KentuckyOne Health

Door graphics, wall graphics, and frosted glass that provide wayfinding services

After a large merger, KentuckyOne Health needed consistent signs and graphics across its campuses that served its patients, staff and visitors. From door graphics and frosted glass to wall graphics and digital directories, the wayfinding signs are clear, easy-to-read and extend the branding. 

Earl & Brown

Branded indoor and outdoor wayfinding signs for Earl & Brown

After moving into a new facility, Earl & Brown needed wayfinding signs that directed traffic flow inside and out to ensure efficient operations. Each sign and graphic incorporates the Earl & Brown brand elements, whether it is directing truck deliveries, guiding visitors in the offices or keeping the warehouse organized.  

Chuze Fitness

Wayfinding signs used by Chuze Fitness that reflect brand styles

Chuze Fitness ensures its wayfinding signs and graphics are brand-consistent across their locations. Each activity area inside is visually designated with bold graphics, dimensional letters and directional signs that help gym-goers get where they are going.

Guide the flow of traffic inside and out while extending your brand message. Need more ideas? FASTSIGNS® is more than more than ready to help.