Restaurant / Bars / Food

A Recipe for Success: How to Place an Order for the Best Restaurant Signs and Graphics

Author: Jayme Nelson

Providing quality food and service creates invaluable word-of-mouth marketing, but when potential patrons arrive, are your restaurant signs appealing? The signs and visual graphics both outside and inside of your establishment can impact the overall customer experience. Here are some tips for incorporating the right signage for your restaurant or eatery’s brand.

Interior and exterior signs at restaurants

Whet Their Appetite

Your restaurant signs and graphics should help draw guests inside. Choose fonts and styles that represent your concept. If your restaurant is located in a traditional brick and mortar structure, exterior building signs help identify your location. Dimensional letters and blade signs provide a solid and classic look for exterior signage. Custom-printed canopies add a touch of elegance and visually guide customers to the valet parking area and restaurant entrance. Quick-service restaurants can change out window graphics and banners to promote seasonal specials and new menu items.

Signage outside of various restaurant storefronts

Serve Something Fresh

When customers are in your restaurant, the signs and graphics in place can help enhance their overall experience. To reduce perceived waiting time in a fast-casual setting, digital menu boards and kiosks located near waiting areas can show off menu items and entice viewers to try new offerings. Frosted vinyl or etched glass decals on glass partitions and half-walls help create privacy between booths and tables. Wall graphics and murals extend your branding to your interior decor. For a unique touch, consider wrapping table tops. While patrons are waiting for their food at their tables or drinks at the bar, printed table tents can list upcoming holiday hours, promote special events or advertise day-of-the-week specials.

Examples of signage inside various restaurants

Cook Up Business Anywhere

Promote your restaurant even when you are out and about. Vehicle wraps for delivery and catering vehicles help drive your marketing efforts and promote your business while doing business. Attending outdoor events and local festivals as a sponsor or to provide mobile eats? Set up with printed tents, umbrellas and table cloths to keep your branding consistent. A-frames and banners can help draw attention and pull foot traffic. Have brochure menus and business cards on-hand to let passersby know they can visit your restaurant outside of the event.

Unique restaurant displays that are portable

From fast food to family diners and buffet restaurants to fine dining establishments, the right restaurant signs and visual graphics can help heat up your business. Need ideas to keep customers hungry for more? FASTSIGNS® is more than ready to help.