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The Challenge

Craft Beer Cellar was opening a new business in a prime retail space. Surrounded by competitors, they needed to stand out from the rest.

The Solution

FASTSIGNS® worked closely with owner Ryan Maas to develop a plan to increase visibility and jump start the new business. Feather flags and A-frame signs placed near the road helped draw the attention of passing drivers to alert them to the new business.

To help identify the location, red channel letters were installed on the fascia of the building along with a backlit pylon sign. A “Now Open” banner was hung to build excitement.

Custom door mats and window lettering inform foot traffic at the strip center of the new business.


The Result

The new signs and graphics helped jump start the client’s business in the competitive market of craft beers; sales are booming.

FASTSIGNS of Forest - Lynchburg, VA is owned by Renae and Steve Adrian.

14521 Forest Road, Suite G, Forest, VA 24551